Fitness for the Rest of Us

Metro News
March 19, 2004

Lee Iacocca was an automobile executive who at one time was better known than Henry or Edsel Ford, Orville Olds, Burl Buick, Chief Pontiac, Carl Cadillac, Abe Lincoln, Harry Honda, Tom Toyota, Ed Bozarth or Laird Noller. Iacocca created the Ford Mustang and got that auto empire out of a rut, and then literally saved Chrysler’s rear end, not to mention it’s flywheel.

He was Mister Detroit in 1962 when he had one of his underlings called the national Physical Fitness and Sports office in Washington. Iacocca had a hot idea, and wanted to present it to Bud Wilkinson, who was football coach at Oklahoma, but also President Kennedy’s consultant on such matters, and the boss of the office.

Wilkinson actually spent only the summer months in Washington, so the Iacocca call came to yours truly, the administrator of the operation. The auto magnate wanted an appointment with Wilkinson, so I set it up for a date a couple of weeks later, when Bud would be there. Continue reading

Snider’s Special Introductory Offer

Topeka Daily Capital
March 4th, 1959

My friend Tom Kiene, who administers the lash at The State Journal, is preparing to introduce me formally to a civic club. It’s my personal feeling that these affairs seemed pleasant only when compared to receiving a sentence in court, but that’s not the subject of this epistle. That will keep. . . .

What upsets me is the fact that when I glanced at the notes Tom was preparing for the introduction, I noticed he overlooked one of the most significant and interesting parts of my life.

Would you believe that, just before I went out and won the war, I played a major role in shoring up our internal security? Well. . . .

It started one day in 1940 in Oklahoma City when a friend of mine commented: “Say, did you know the FBI is interviewing people for jobs in Washington?”

“So what,” I said, using one of the sharpest retorts of the day.

“Why don’t we apply?” he asked.

“Why should we?”

“Have you heard,” he grinned slyly, “that there are eight women to every man in Washington?”

“Where do we apply?” I asked. . . . Continue reading

Washington Loyal To Their New Senators

Topeka Daily Capital
June 25, 1961

Washington – this city is made up of so many itinerants it has few basic loyalties. But it has at least one – the new Washington baseball club. The Senators became the New Senators when Calvin Griffith, owner of the Old Senators, moved out to start the Minnesota Twins.

The New Senators are almost a religion among baseball fans here, and they have one goal – to finish ahead of the Twins. Fans here starved for a winner for so many years they worked up an active dislike for Griffith.

When he moved out it was made clear to him nobody was sorry to see him go. Fans hated to see some of his good ballplayers go, but on the whole they liked the move.

They expected nothing of the New Senators, mostly castoffs and rookies. But right now, they’re running ahead of the Griffith’s Twins, and this is a baseball-happy town. Continue reading

Ordinary Genius Vince Cushing

Topeka Capital Journal
January 1992

When it came time for him to graduate from the University of Notre Dame, John Cushing had a problem. Cushing, who was the father of a friend of ours, didn’t have the money to pay his tuition, and the school had this sticky rule that if your tuition wasn’t paid you didn’t graduate.

He appealed to the priests who ran the place, and they said a rule was a rule. But when he made such a solemn promise he eventually would pay what he owed they relented and sent him out into the world.

Some 30 years later he paid what he figured he owed. He gave Notre Dame a new engineering building that still bears his name. He gave more than that, too. Continue reading

Hole in One, Holes in Stories

Topeka Capital-Journal
Sept. 18, 1985

You probably aren’t going to believe a word of this, but it is all true:

It was in World War II, and I was taking the physical examination that led to the Navy. It happened that one of the guys in line with me was a friend named John McGraw. Not the baseball immortal, just a friend.

When the time came to give a urine sample, I was having a problem, but John obviously wasn’t. I asked him to take my little jar and fill it. He obliged. An hour later I was in the Navy.

A month later, I was at a naval training base and was called to the hospital. I was told to give a urine sample and to wait while they checked it. Later came the questions.

Did I have a family history of kidney trouble? Was I ever treated for blood in the urine? Sugar? Wet the bed? I played dumb because the doctor didn’t seem the type who would appreciate the truth. “I don’t understand this,” he said. “Come back in a week.” Continue reading

Chicken Fat: A Hit in Schools, Though JFK Hated the Title

Topeka Capital-Journal – August 25, 2000

There’s a connection between Bud Wilkinson and a song called “Chicken Fat,” but I never expected to be reminded of it this week when I was in Oklahoma being interviewed for a TV biography of the late Sooner football coach. But it was there, in the Oklahoma City Daily Oklahoman, on the same morning I faced the camera.

Some background is in order. In 1961, soon after President John F. Kennedy took office, he asked one of his aides, Ted Reardon, to figure out what he should do with the fitness program inherited from the Eisenhower administration.

Eisenhower was concerned because American children lagged far behind Europeans in strength and fitness tests, so he created the President’s Council on Youth Fitness.

To lead it, he named an orator, Shane McCarthy, who went around the country extolling the merits of a strong mind in a strong body, and attending a lot of meetings and seminars on what should be done to get American youngsters leaner and tougher.

Reardon studied the problem, then wrote a memo to the president, saying what the program needed first was a sports personality who presented an image of both physical fitness and personal integrity.

Reardon would tell me later that as he dictated the memo, the next sentence just rolled off his tongue without him having to even think about it. “What the program needs,” he said, “is someone like Bud Wilkinson.” Continue reading

Now the Wilkinson Task is to Develop All-America’s Fitness

Oklahoma Today, Fall 1961

At Oklahoma, Charles B. (Bud) Wilkinson has produced many great athletes. Now, he has taken on an added task that is far more awesome in both responsibility and opportunity. He has been assigned by the President to produce a nation of physically-fit Americans.

It may surprise some to learn the two jobs have little if any, relation to each other. The answer to the physical fitness problem is not more football players. The pressing need is a program that will raise the millions of physically-deficient Americans up to minimum acceptable physical standards.

It is a tribute to Wilkinson, and to the coaching profession, that he was chosen March 23 a Special Consultant to the President on Youth Fitness. His appointment came after several conferences with President Kennedy. Although he is admittedly no expert in the field of physical education, Wilkinson outlined what he thought had to be done. The President told him to get it done. Continue reading